02ddc031623391.565938f61e746
02ddc031623391.565938f61e746
press to zoom
press to zoom
2217cf31623391.565938f6207f9
2217cf31623391.565938f6207f9
press to zoom
25986031623391.565938f62182f
25986031623391.565938f62182f
press to zoom
794e9031623391.565938f622856
794e9031623391.565938f622856
press to zoom
ed99d631623391.565938f624a9a
ed99d631623391.565938f624a9a
press to zoom
4123f431623391.565938f626d35
4123f431623391.565938f626d35
press to zoom
83809c31623391.565938f62d384
83809c31623391.565938f62d384
press to zoom
84c06c31623391.565938f62c41c
84c06c31623391.565938f62c41c
press to zoom
5dfdc231623391.565938f62e2b4
5dfdc231623391.565938f62e2b4
press to zoom

Arbitrary Identities

Arbitrary Identities is a set of 12 cards and
a guide book archiving the Tumblr meme,
"The signs as..."

In order to emphasize the arbitrary nature
of this meme, I took answers for each sign
from real Tumblr posts out of the context
of the meme and into a card set, called "Arbitrary."

"Identities" is a guide book that then re-places the meme back into its original context in print form. The reader is able
to see everything from the URL down to the background of the poster's tumblr theme.

The book can only be read collaboratively. 
The reader can only find out his or her zodiac
identity by asking a secondary person to read the meanings from the opposite side of the book. This interaction represents how the zodiac sign meme is essentially a stranger who knows nothing about the reader assigning roles for that reader.

RISD 2016

Design Studio III 

Instructed by Paul Soulellis